There Can Be Only One!
One of the main reasons I setup my own custom site, was to begin experimenting with SEO. Search engine optimization is one of the primary ways to get new surfers to your website.
What does that mean in practice?
Trying to figure out ways to get your website listed higher in google search results.
Usually this is done by getting people to link to you, as well as creating content for your website. Preferably content that {gasp} is actually useful to someone other than yourself. Part of the motivation for this very post, in fact :p.
Other than creating content, I have also signed up for google's Web Master Tools, and Analytics. I don't know if I've ever come across a serious web page that did not use google analytics, and I figured that google might rank me higher simply by having more information about my website. Also I added a robots.txt to help the robots crawl the website, and soon I'll be adding a site map.
We'll see how it goes, but I'm already watching my site move up in the results of different search queries!